Cartel
Brand identity
Signage
Art Direction
Cartel is Kensington Street precinct's newest addition. A modern Mexican cocktail bar and eatery located on the ground floor of the Old Rum Store run by international mixologist Grant Collins and Chef Arnolfo Raimondi.
The brief was to create an identity that brought the intense Mexican flavours to Sydney, whilst retaining an elegant look and feel that fitted with the refined offering of the venue.
We created a modern and elegant identity that pays homage to the intense and diverse cultural and culinary makeup of Mexico. The identity is a fusion of Mexico and Sydney reflected by the use of the serif and sans-serif typefaces accompanied by aztec patterns and an earthy yet intense colour palette.
From the coasters to the signage, every detail has been considered and crafted to match the quality of both cocktails and food.
