The OneTwo
Brand Identity
Art Direction
With a mission to change an industry that has been letting women down for many years, The OneTwo is a lingerie brand that offers a personalised experience where every woman feels seen, heard and fitted properly.
They challenged us to create a brand that would reflect their vision in an elegant and inviting way.
The serif font used in the wordmark has been crafted to create a sense of movement and dynamism. The curved forms combined with the delicate serif finishes strike the perfect balance between personality and elegance.
A geometric sans typeface family gives the brand a human and approachable look and feel — the mono version brings a nod to the personalised and intimate experience that The OneTwo offers.
The icon was the starting point to design the sizing system. The circular shape creates a consistent look and feel while reinforcing the brand in a very subtle way. A passionate orange highlight combined with a range of inviting pastel tones add a sense of excitement to the brand.
Like the product itself, we created a packaging experience aligned with the ethical and sustainable brand ethos. The simple design of the mailer box contrast with the inside where you’re greeted with a big hit of passionate orange, helping the internal packaging stand out. The product is carefully wrapped on delicate silky paper and sealed with a black sticker with the wordmark.
Photography
Peter van Alphen
Charlie Ford
